20 - 29 October 2017
Eindhoven, The Netherlands


Creative embassies for the future

WDE 2017 connects the city, its inhabitants, international creative thinkers and doers, urban innovators, the business community, educational institutions and government bodies. Creative embassies in various domains form the hubs where all lines converge.

National embassies create connections between countries. Likewise, the temporary ‘embassies for the future of the city’ that will be established for WDE facilitate connections: between themes, challenges and visions of the design of the future city. These connections will be made through encounters, presentations, lectures, debates, co-creation sessions and exhibitions.

These embassies form the creative brain of WDE. For the programme, WDE is working with design organizations, innovation clusters, cultural institutions, knowledge and educational institutions, cultural entrepreneurs and creative cities. Among them are the City of Eindhoven, Eindhoven365, Design Academy Eindhoven, Eindhoven University of Technology, STRP, Baltan, Province of Noord-Brabant, Southern Agriculture and Horticulture Organization (ZLTO), Brainport Development, Het Nieuwe Instituut, Singularity University, Waag Society, Niet Normaal Foundation. Together with WDE, these parties will endeavour to involve as many international participants and organizations as possible in the discussion.

  • The Embassy of Food
  • The Embassy of Health
  • The Embassy of Urban Transformation
  • The Embassy of Data
  • The Embassy of Climate Action
  • The Embassy of Intimacy
  • The Embassy of Robot Love
  • The Embassy of Mobility and Energy

To provoke discussion, concrete design assignments will be formulated, and future scenarios sketched and tested in the creative embassies. And we invite the whole world to make a contribution.

The embassies will not operate in isolation but, rather, establish connections with one another on the strength of the many overlapping themes. The results of the discussions and exchanges at the embassies will generate material to build on in the years after WDE. That makes WDE a catalyst for future innovation.